The primary advertising vehicle is online marketing, which includes search engine marketing, banner ads and affiliate programs. This is supplemented by email, direct mail and promotional inserts, customer referrals, and an increased focus on mobile.

20132012201120102009
Net advertising spending (MM)$20.9$21.1$13.2N/AN/A
Net advertising spending growth-0.9%59.8%N/AN/AN/A
Net advertising spending % of total revenues5.5%6.4%5.1%N/AN/A