Advertising primarily focuses on catalogs and online marketing, and also includes: co-promotional partnerships with major media companies which secure print advertising in national fashion, style and/or lifestyle publications to market HSN to prospective customers in its target demographic; joint marketing and promotional partnerships with major motion picture companies as well as well-known recording artists; and alliances with consumer brands in an effort to reach new prospects through relevant brand integrations and occasion-based event marketing.

20162015201420132012
Net advertising spending (MM)$272.9$288.5$279.6$268.0$245.0
Net advertising spending growth-5.4%3.2%4.3%9.4%13.7%
Net advertising spending % of total revenues7.6%7.8%7.8%7.9%7.5%