Advertising
Advertising primarily consists of broadcast and internet media, as well as in-store signage and circulars, promotions and loyalty card programs.
| 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|
| Gross advertising spending (MM) | $120.5 | $121.4 | $119.7 | $120.0 | $113.1 |
| Gross advertising spending growth | -0.7% | 1.4% | -0.3% | 6.1% | 4.6% |
| Vendor allowances (MM) | $25.3 | $28.3 | $21.4 | $22.0 | $28.4 |
| Vendor allowances growth | -10.6% | 32.2% | -2.7% | -22.5% | 16.4% |
| Net advertising spending (MM) | $95.2 | $93.1 | $98.3 | $98.0 | $84.7 |
| Net advertising spending growth | 2.3% | -5.3% | 0.3% | 15.7% | 1.2% |
| Net advertising spending % of total revenues | 0.8% | 0.9% | 0.9% | 1.0% | 0.9% |
Notes:Vendor allowances are rebates, allowances and promotional funds as reimbursement for promoting vendors' products