Advertising primarily consists of broadcast and internet media, as well as in-store signage and circulars, promotions and loyalty card programs.

20162015201420132012
Gross advertising spending (MM)$119.7$120.0$113.1$108.1$94.4
Gross advertising spending growth-0.3%6.1%4.6%14.5%-0.3%
Vendor allowances (MM)$21.4$22.0$28.4$24.4$19.7
Vendor allowances growth-2.7%-22.5%16.4%23.9%-15.1%
Net advertising spending (MM)$98.3$98.0$84.7$83.7$74.7
Net advertising spending growth0.3%15.7%1.2%12.0%4.5%
Net advertising spending % of total revenues0.9%1.0%0.9%0.9%0.9%

Notes:Vendor allowances are rebates, allowances and promotional funds as reimbursement for promoting vendors' products