Advertising primarily consists of broadcast and internet media, as well as in-store signage and circulars, promotions and loyalty card programs.

20172016201520142013
Gross advertising spending (MM)$121.4$119.7$120.0$113.1$108.1
Gross advertising spending growth1.4%-0.3%6.1%4.6%14.5%
Vendor allowances (MM)$28.3$21.4$22.0$28.4$24.4
Vendor allowances growth32.2%-2.7%-22.5%16.4%23.9%
Net advertising spending (MM)$93.1$98.3$98.0$84.7$83.7
Net advertising spending growth-5.3%0.3%15.7%1.2%12.0%
Net advertising spending % of total revenues0.9%0.9%1.0%0.9%0.9%

Notes:Vendor allowances are rebates, allowances and promotional funds as reimbursement for promoting vendors' products