Advertising primarily consists of broadcast and internet media, as well as in-store signage and circulars, promotions and loyalty card programs.

20182017201620152014
Gross advertising spending (MM)$120.5$121.4$119.7$120.0$113.1
Gross advertising spending growth-0.7%1.4%-0.3%6.1%4.6%
Vendor allowances (MM)$25.3$28.3$21.4$22.0$28.4
Vendor allowances growth-10.6%32.2%-2.7%-22.5%16.4%
Net advertising spending (MM)$95.2$93.1$98.3$98.0$84.7
Net advertising spending growth2.3%-5.3%0.3%15.7%1.2%
Net advertising spending % of total revenues0.8%0.9%0.9%1.0%0.9%

Notes:Vendor allowances are rebates, allowances and promotional funds as reimbursement for promoting vendors' products