TTM20162015201420132012
Total revenues (MM)$366.8$381.6$383.8$418.6$435.8$430.3
Total revenue growth-5.5%-0.6%-8.3%-3.9%1.3%4.2%
Retail store sales (MM)$292.9$313.2$325.0$370.8$390.5$386.5
Retail store sales growth-9.5%-3.7%-12.3%-5.0%1.0%4.2%
Ecommerce sales (MM)$73.9$68.4$58.8$47.8$45.3$43.8
Ecommerce sales growth14.4%16.4%23.0%5.6%3.4%4.8%
Ecommerce sales % of total revenue20.2%17.9%15.3%11.4%10.4%10.2%

Notes:The company changed its fiscal year in 2011 from the end of February to the end of January; therefore, fiscal 2011 only includes 48 weeks of operations and Q4 2011 only includes 9 weeks of operations; Ecommerce sales include both direct ecommerce sales and store-initiated sales fulfilled through the ecommerce channel.