Marketing efforts are focused on the Friendship Rewards Loyalty Program, email and direct mail, and is supplemented by grass roots marketing efforts, such as in-store fashion shows and calling campaigns.

20172016201520142013
Net advertising spending (MM)$8.4$8.5$7.3$7.9$7.4
Net advertising spending growth-1.2%16.4%-7.6%6.8%54.2%
Net advertising spending % of total revenues2.3%2.2%1.9%1.9%1.7%