Advertising includes print, digital, direct mail, broadcast, community events, online, mobile, social media, with a substantial portion focused on local newspaper circulars

20162015201420132012
Net advertising spending (MM)$194.6$188.9$185.0$181.0$179.0
Net advertising spending growth3.0%2.1%2.2%1.1%-2.2%
Net advertising spending % of total revenues3.7%3.8%3.9%4.0%4.1%