Advertising includes print, digital, direct mail, broadcast, community events, online, mobile, social media, with a substantial portion focused on local newspaper circulars

20172016201520142013
Net advertising spending (MM)$200.1$194.6$188.9$185.0$181.0
Net advertising spending growth2.8%3.0%2.1%2.2%1.1%
Net advertising spending % of total revenues3.7%3.7%3.8%3.9%4.0%