Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers170,646175,429175,393176,274175,979
Facebook likes2,882,0652,847,8232,834,6802,732,7842,687,088
YouTube subscribers179,800174,184168,417157,462153,953
YouTube video views28,107,27429,986,54829,519,94428,123,98027,637,654
Pinterest followers766,495751,412744,200732,386729,674
Instagram followers966,265942,013922,399836,494801,131
Google+ followers30,62930,60830,59530,49230,327
LinkedIn followers55,58855,02854,53951,40550,468
Website visits15,937,53013,956,86315,567,57118,626,96925,362,150

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Michaels and Aaron Brothers