Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers174,950174,454173,206172,469172,125
Facebook likes2,626,7332,599,8662,530,7512,499,3302,472,747
YouTube subscribers146,073141,791134,144131,200126,247
YouTube video views26,052,83325,401,36324,603,87924,275,40323,767,711
Pinterest followers722,328721,409719,520716,187713,526
Instagram followers746,798727,714684,968664,163642,062
Google+ followers29,96029,78429,41729,24529,066
LinkedIn followers48,45947,24845,07343,99542,628
Website visits18,681,29918,895,57818,074,67115,922,53917,762,194

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Michaels and Aaron Brothers