May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers175,393176,274175,979174,950174,454
Facebook likes2,834,6802,732,7842,687,0882,626,7332,599,866
YouTube subscribers168,417157,462153,953146,073141,791
YouTube video views29,519,94428,123,98027,637,65426,052,83325,401,363
Pinterest followers744,200732,386729,674722,328721,409
Instagram followers922,399836,494801,131746,798727,714
Google+ followers30,59530,49230,32729,96029,784
LinkedIn followers54,53951,40550,46848,45947,248
Website visits15,567,57118,626,96925,362,15018,681,29918,895,578

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Michaels and Aaron Brothers