May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers172,125171,580170,976170,371169,801
Facebook likes2,472,7472,450,8742,407,0952,369,2892,324,392
YouTube subscribers126,247121,027117,631114,644111,027
YouTube video views23,767,71123,247,43322,854,01623,814,23323,426,227
Pinterest followers713,526710,218706,571702,518697,857
Instagram followers642,062618,353597,932572,709544,715
Google+ followers29,06628,46628,48428,11450,866
LinkedIn followers42,62841,52241,27741,01140,675
Website visits13,408,16115,457,29215,087,84513,562,22117,888,177

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Michaels and Aaron Brothers