Advertising
| 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $412.4 | $402.6 | $382.9 | $371.3 | $333.5 |
| Net advertising spending growth | 2.4% | 5.1% | 3.1% | 11.3% | 11.7% |
| Net advertising spending % of total revenues | 1.1% | 1.2% | 1.2% | 1.3% | 1.2% |
Notes:Advertising includes television, social media, database marketing, print and direct marketing, and loyalty programs