20182017201620152014
Net advertising spending (MM)$412.4$402.6$382.9$371.3$333.5
Net advertising spending growth2.4%5.1%3.1%11.3%11.7%
Net advertising spending % of total revenues1.1%1.2%1.2%1.3%1.2%

Notes:Advertising includes television, social media, database marketing, print and direct marketing, and loyalty programs