20172016201520142013
Net advertising spending (MM)$402.6$382.9$371.3$333.5$298.6
Net advertising spending growth5.1%3.1%11.3%11.7%9.9%
Net advertising spending % of total revenues1.2%1.2%1.3%1.2%1.2%

Notes:Advertising includes television, social media, database marketing, print and direct marketing, and loyalty programs