Advertising
| 2017 | 2016 | 2015 | 2014 | 2013 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $402.6 | $382.9 | $371.3 | $333.5 | $298.6 |
| Net advertising spending growth | 5.1% | 3.1% | 11.3% | 11.7% | 9.9% |
| Net advertising spending % of total revenues | 1.2% | 1.2% | 1.3% | 1.2% | 1.2% |
Notes:Advertising includes television, social media, database marketing, print and direct marketing, and loyalty programs