May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,033,7111,033,4291,033,4341,030,2391,029,180
Facebook likes10,364,45810,245,86210,158,57510,002,6259,934,932
YouTube subscribers59,56258,82058,64358,39458,345
YouTube video views29,311,67143,293,76243,137,86242,852,47342,745,749
Pinterest followers688,361664,069657,955646,219639,827
Instagram followers4,675,7384,420,8714,297,5044,111,7583,976,168
Google+ followers9,3099,3609,3629,3469,318
LinkedIn followers30,31828,55428,06927,34526,900
Website visits13,999,99816,267,23019,113,82616,496,37815,272,937

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for TJ Maxx, Marshalls, HomeGoods and Sierra Trading Post