Advertising includes traditional vehicles including radio, television, direct mail and newspapers, as well as electronic and social media.

20162015201420132012
Net advertising spending (MM)$13.3$12.1$12.3$13.9$14.1
Net advertising spending growth9.9%-1.6%-11.5%-1.4%1.4%
Net advertising spending % of total revenues0.4%0.3%0.3%0.4%0.4%