Advertising includes traditional vehicles including radio, television, direct mail and newspapers, as well as electronic and social media.

20172016201520142013
Net advertising spending (MM)$12.5$13.3$12.1$12.3$13.9
Net advertising spending growth-6.0%9.9%-1.6%-11.5%-1.4%
Net advertising spending % of total revenues0.3%0.4%0.3%0.3%0.4%