Vitamins, minerals, herbs & homeopathy26.3%23.8%23.6%25.4%25.7%
Sports nutrition31.7%34.1%35.4%36.2%35.7%
Specialty supplements24.0%24.3%25.8%28.1%28.8%
Delivery revenue0.2%0.2%0.3%0.2%0.2%

Notes:Vitamins, Minerals, Herbs and Homeopathy (includes multi-vitamins, lettered vitamins, and major and trace minerals);

Sports Nutrition (includes protein and weight gain powders, meal replacements, nutrition bars, sport drinks and pre and post-workout supplements);

Specialty Supplements (includes omega fatty acids, probiotics and condition specific formulas);

Other (includes natural beauty and personal care, on the go bars, drinks and snacks, natural pet food, and low carb foods);

Delivery Revenue (represents amount billed to customer for shipping fees)