Advertising efforts are generally focused on the Spring/Easter, back-to-school and Christmas seasons through hip-hop radio stations, both local and syndicated, social media, window signage and in-store announcements. For store grand openings and significant remodels, the company utilizes local radio personalities, and distributes promotional items such as gift cards.

20172016201520142013
Net advertising spending (MM)$2.0$2.5$2.6$2.4$2.4
Net advertising spending growth-20.0%-3.8%8.3%0.0%-22.6%
Net advertising spending % of total revenues0.3%0.4%0.4%0.4%0.4%