Advertising efforts are generally focused on the Spring/Easter, back-to-school and Christmas seasons through hip-hop radio stations, both local and syndicated, social media, window signage and in-store announcements. For store grand openings and significant remodels, the company utilizes local radio personalities, and distributes promotional items such as gift cards.

20162015201420132012
Net advertising spending (MM)$2.5$2.6$2.4$2.4$3.1
Net advertising spending growth-3.8%8.3%0.0%-22.6%-3.1%
Net advertising spending % of total revenues0.4%0.4%0.4%0.4%0.5%