Advertising efforts are generally focused on the Spring/Easter, back-to-school and Christmas seasons through hip-hop radio stations, both local and syndicated, social media, window signage and in-store announcements. For store grand openings and significant remodels, the company utilizes local radio personalities, and distributes promotional items such as gift cards.
|Net advertising spending (MM)||$2.0||$2.5||$2.6||$2.4||$2.4|
|Net advertising spending growth||-20.0%||-3.8%||8.3%||0.0%||-22.6%|
|Net advertising spending % of total revenues||0.3%||0.4%||0.4%||0.4%||0.4%|