20172016201520142013
Gross advertising spending (MM)$741.0$795.0$824.0$887.0$923.0
Gross advertising spending growth-6.8%-3.5%-7.1%-3.9%-1.3%
Vendor allowances (MM)$27.0$26.0$32.0$1.0$4.0
Vendor allowances growth3.8%-18.8%3,100.0%-75.0%100.0%
Net advertising spending (MM)$714.0$769.0$792.0$886.0$919.0
Net advertising spending growth-7.2%-2.9%-10.6%-3.6%-1.5%
Net advertising spending % of total revenues5.7%6.1%6.3%7.2%7.7%

Notes:Primarily consists of newspaper, television, internet search marketing, radio and other media