20162015201420132012
Gross advertising spending (MM)$795.0$824.0$887.0$923.0$935.0
Gross advertising spending growth-3.5%-7.1%-3.9%-1.3%-19.2%
Vendor allowances (MM)$26.0$32.0$1.0$4.0$2.0
Vendor allowances growth-18.8%3,100.0%-75.0%100.0%-98.3%
Net advertising spending (MM)$769.0$792.0$886.0$919.0$933.0
Net advertising spending growth-2.9%-10.6%-3.6%-1.5%-10.2%
Net advertising spending % of total revenues6.1%6.3%7.2%7.7%7.2%

Notes:Primarily consists of newspaper, television, internet search marketing, radio and other media