May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers473,968474,511474,721470,512469,989
Facebook likes5,469,9395,394,4515,379,5535,292,4245,264,601
YouTube subscribers20,84119,63219,57119,28419,068
YouTube video views42,790,85239,284,22339,248,10339,156,94536,135,308
Pinterest followers88,65386,18685,96885,47585,224
Instagram followers503,348464,146456,680432,850421,457
Google+ followersN/A24,55224,50524,30624,207
LinkedIn followers125,146117,952116,038112,527111,233
Website visits32,859,78632,219,90459,896,39137,644,25834,559,032

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb