As of May 5, 2018, the company operated 2,534 stores under the 'Claire's' and 'Icing' names, of which 1,516 were located in all 50 states, Puerto Rico, Canada and the US Virgin Islands, and 1,018 stores were located in Europe, as well as 714 franchised stores around the world.

During fiscal 2017, the company opened 2 stores and closed 75 stores in North America, and closed 43 stores in Europe. The company closed 60 stores in the first quarter of fiscal 2018.

All stores are leased, and generally have initial terms ranging from five to approximately 10 years. Most stores are located in enclosed shopping malls, while other stores are located within central business districts, power centers, lifestyle centers, 'open-air' outlet malls or strip centers. In North America, stores are located primarily in shopping malls and average approximately 1,000 square feet of selling space. In Europe, stores are located primarily on high streets, in shopping malls and in high traffic urban areas and average approximately 650 square feet of selling space. Selling space represents approximately 85% of overall square footage.

Store growth-5.4%-4.3%-5.5%-4.4%-3.7%0.9%
Total gross square feet (M)2,5812,6412,7592,9213,0573,170
Total gross square feet growth-5.4%-4.3%-5.5%-4.4%-3.6%1.7%
Avg store gross sq ft1,0001,0001,0001,0001,0001,000
Avg store gross sq ft growth0.1%0.0%-0.1%-0.1%0.2%0.8%