The company uses a limited amount of traditional advertising mediums including television, radio and print. Instead the focus is on the in-store experience supplemented by digital marketing efforts including ecommerce, social media, email and text campaigns.

20162015201420132012
Net advertising spending (MM)$9.4$11.8$13.9$12.6$11.9
Net advertising spending growth-20.3%-15.1%10.3%5.9%-25.2%
Net advertising spending % of total revenues0.7%0.8%0.9%0.8%0.8%