Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 78,299 | 77,754 | 77,469 | 77,387 | 77,407 |
| Facebook likes | 1,572,598 | 1,571,435 | 1,567,139 | 1,567,640 | 1,568,179 |
| YouTube subscribers | 226,935 | 219,953 | 206,401 | 193,694 | 185,409 |
| YouTube video views | 36,359,155 | 34,482,162 | 30,225,568 | 26,893,434 | 25,075,172 |
| Pinterest followers | 30,573 | 30,308 | 29,716 | 29,341 | 28,987 |
| Instagram followers | 567,560 | 546,162 | 498,636 | 471,919 | 451,771 |
| Google+ followers | 43 | 43 | 43 | 43 | 43 |
| LinkedIn followers | 25,360 | 24,831 | 23,841 | 23,092 | 22,637 |
| Website visits | 3,504,103 | 4,351,742 | 5,745,033 | 3,168,212 | 2,823,339 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Claire's and Icing