May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers79,27278,73978,72878,29977,754
Facebook likes1,578,6511,584,8301,584,3621,572,5981,571,435
YouTube subscribers242,351234,408234,330226,935219,953
YouTube video views42,875,85438,951,41738,505,57336,359,15534,482,162
Pinterest followers32,51931,35631,11730,57330,308
Instagram followers701,553630,585609,973567,560546,162
Google+ followers4343434343
LinkedIn followers28,69526,90526,36925,36024,831
Website visits2,269,6662,366,1963,759,1463,504,1034,351,742

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Claire's and Icing