Digital
| Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | Dec 31, 2016 | |
|---|---|---|---|---|---|
| Twitter followers | 77,386 | 77,326 | 77,231 | 77,077 | 76,893 |
| Facebook likes | 1,568,011 | 1,569,815 | 1,570,313 | 1,570,981 | 1,572,525 |
| YouTube subscribers | 179,533 | 170,796 | 162,828 | 151,360 | 136,917 |
| YouTube video views | 23,744,093 | 21,986,843 | 20,443,753 | 17,880,560 | 16,138,825 |
| Pinterest followers | 28,702 | 28,228 | 27,754 | 27,247 | 26,719 |
| Instagram followers | 433,056 | 398,937 | 381,196 | 365,206 | 349,528 |
| Google+ followers | 43 | 43 | 43 | 46 | 46 |
| LinkedIn followers | 22,162 | 21,972 | 21,757 | 21,515 | 21,192 |
| Website visits | 1,993,044 | 1,981,825 | 2,050,180 | 2,187,950 | 3,317,905 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Claire's and Icing