Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 79,272 | 78,739 | 78,728 | 78,299 | 77,754 |
| Facebook likes | 1,578,651 | 1,584,830 | 1,584,362 | 1,572,598 | 1,571,435 |
| YouTube subscribers | 242,351 | 234,408 | 234,330 | 226,935 | 219,953 |
| YouTube video views | 42,875,854 | 38,951,417 | 38,505,573 | 36,359,155 | 34,482,162 |
| Pinterest followers | 32,519 | 31,356 | 31,117 | 30,573 | 30,308 |
| Instagram followers | 701,553 | 630,585 | 609,973 | 567,560 | 546,162 |
| Google+ followers | 43 | 43 | 43 | 43 | 43 |
| LinkedIn followers | 28,695 | 26,905 | 26,369 | 25,360 | 24,831 |
| Website visits | 2,269,666 | 2,366,196 | 3,759,146 | 3,504,103 | 4,351,742 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Claire's and Icing