Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers75,95578,99979,27278,73978,728
Facebook likes1,574,4791,576,6821,578,6511,584,8301,584,362
YouTube subscribers247,911242,563242,351234,408234,330
YouTube video views44,214,59443,162,00242,875,85438,951,41738,505,573
Pinterest followers34,08733,65232,51931,35631,117
Instagram followers731,993711,037701,553630,585609,973
Google+ followers4343434343
LinkedIn followers29,53129,09128,69526,90526,369
Website visits2,601,0932,218,6802,269,6662,366,1963,759,146

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Claire's and Icing