Advertising includes newspaper inserts, direct mail and radio commercials and promotional prizes.

20152014201320122011
Net advertising spending (MM)$22.8$21.4$21.2$19.3$18.8
Net advertising spending growth6.3%1.1%9.8%2.8%-18.9%
Net advertising spending % of total revenues0.9%0.9%0.9%0.8%0.8%