Advertising
Advertising is focused primarily on magazines and print media, which is supplemented with radio and television campaigns, online, catalogs, outdoor and other promotional materials.
| 2017 | 2016 | 2015 | 2014 | 2013 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $75.7 | $74.5 | $71.9 | $74.4 | $68.2 |
| Net advertising spending growth | 1.6% | 3.6% | -3.4% | 9.1% | 6.2% |
| Net advertising spending % of total revenues | 13.7% | 12.5% | 12.2% | 13.0% | 13.5% |