Advertising is focused primarily on magazines and print media, which is supplemented with radio and television campaigns, online, catalogs, outdoor and other promotional materials.

20172016201520142013
Net advertising spending (MM)$75.7$74.5$71.9$74.4$68.2
Net advertising spending growth1.6%3.6%-3.4%9.1%6.2%
Net advertising spending % of total revenues13.7%12.5%12.2%13.0%13.5%