Advertising is focused primarily on magazines and print media, which is supplemented with radio and television campaigns, online, catalogs, outdoor and other promotional materials.

20182017201620152014
Net advertising spending (MM)$73.1$75.7$74.5$71.9$74.4
Net advertising spending growth-3.4%1.6%3.6%-3.4%9.1%
Net advertising spending % of total revenues12.9%13.7%12.5%12.2%13.0%