Advertising includes direct marketing through email and catalogs, websites, blogs, social media and local, regional and national advertising.

20162015201420132012
Net advertising spending (MM)$202.2$160.9$130.1$102.7$89.2
Net advertising spending growth25.7%23.7%26.7%15.2%18.9%
Net advertising spending % of total revenues4.5%3.8%2.7%2.0%1.9%