May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers674,992674,725674,705673,304672,618
Facebook likes7,232,0737,138,7367,120,9387,014,3786,979,812
YouTube subscribers54,39654,00053,44653,10652,242
YouTube video views24,298,46024,733,31526,995,39425,698,84225,545,563
Pinterest followers75,20076,29575,87575,18874,822
Instagram followers2,721,5572,422,2112,326,1562,218,1902,170,034
LinkedIn followers199,176185,491180,831175,349172,565
Website visits3,983,9763,581,5995,617,9664,505,0064,984,652

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb