Advertising
| 2018 | 2017 | 2016 | 2015 | 2014 | |
|---|---|---|---|---|---|
| Gross advertising spending (MM) | N/A | N/A | N/A | N/A | $521.0 |
| Gross advertising spending growth | N/A | N/A | N/A | N/A | -1.0% |
| Vendor allowances (MM) | N/A | N/A | N/A | N/A | $256.0 |
| Vendor allowances growth | N/A | N/A | N/A | N/A | 6.7% |
| Net advertising spending (MM) | $665.0 | $571.0 | $598.0 | $491.0 | $265.0 |
| Net advertising spending growth | 16.5% | -4.5% | 21.8% | 85.3% | -7.3% |
| Net advertising spending % of total revenues | 0.5% | 0.5% | 0.5% | 0.5% | 0.3% |