20162015201420132012
Gross advertising spending (MM)N/AN/A$521.0$526.0$530.0
Gross advertising spending growthN/AN/A-1.0%-0.8%8.4%
Vendor allowances (MM)N/AN/A$256.0$240.0$239.0
Vendor allowances growthN/AN/A6.7%0.4%9.6%
Net advertising spending (MM)$598.0$491.0$265.0$286.0$291.0
Net advertising spending growth21.8%85.3%-7.3%-1.7%7.4%
Net advertising spending % of total revenues0.5%0.5%0.3%0.4%0.4%