Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017
Twitter followers25,56625,63225,88325,94325,916
Facebook likes47,63947,70147,52747,32746,164
YouTube subscribers6,3026,2816,2066,1586,051
YouTube video views4,585,7084,556,9904,334,5384,278,7254,105,682
Pinterest followers242234210206202
Instagram followers6,9656,8736,0855,9414,628
Google+ followers2,5092,5082,5222,5242,516
LinkedIn followers5,7995,7895,7545,7525,731
Website visits764,839727,880970,6631,486,6131,476,908

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes drugstore.com, beauty.com, skinstore.com and visiondirect.com