Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers25,13124,86324,55824,2805,677
Facebook likes41,07940,99963,30863,18062,876
YouTube subscribers5,7855,7385,6865,9235,884
YouTube video views2,882,4692,832,2592,782,6682,732,9792,684,288
Pinterest followers189187181178174
Instagram followers2,4102,2881,976N/AN/A
Google+ followers2,4752,4742,4674,1814,171
LinkedIn followers5,7035,6875,6595,6405,625
Website visits1,269,6701,262,5481,025,6431,551,4751,579,159

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes drugstore.com, beauty.com, skinstore.com and visiondirect.com