May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers301,882300,822298,865297,237295,202
Facebook likes2,983,9402,982,4332,957,5542,957,1852,958,728
YouTube subscribers27,57027,45427,37427,26827,168
YouTube video views5,734,8635,656,5655,587,1025,506,2725,402,444
Pinterest followers50,03649,49248,22347,18346,206
Instagram followers233,630225,820217,692208,915202,127
Google+ followers340,613340,840340,863340,999376,752
LinkedIn followers53,37552,80352,29051,78051,165
Website visits22,395,62222,246,01122,588,45622,282,58132,417,410

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Barnes & Noble, B&N College and NOOK