Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers311,024309,210304,963303,111301,882
Facebook likes3,001,1652,997,1292,990,2872,985,1562,983,940
YouTube subscribers28,11528,00627,72727,65627,570
YouTube video views6,236,3016,144,9035,968,5505,919,3475,734,863
Pinterest followers51,54051,24150,74850,53150,036
Instagram followers285,511272,443255,194242,257233,630
Google+ followers338,818339,089339,978340,388340,613
LinkedIn followers56,07255,60354,57754,03753,375
Website visits32,965,42031,261,75231,610,02827,197,33528,670,556

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Barnes & Noble, B&N College and NOOK