Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers300,822298,865297,237295,202293,939
Facebook likes2,982,4332,957,5542,957,1852,958,7282,959,138
YouTube subscribers27,45427,37427,26827,16826,858
YouTube video views5,656,5655,587,1025,506,2725,402,4445,229,612
Pinterest followers49,49248,22347,18346,20645,274
Instagram followers225,820217,692208,915202,127195,263
Google+ followers340,840340,863340,999376,752376,405
LinkedIn followers52,80352,29051,78051,16550,624
Website visits22,246,01122,588,45622,282,58132,417,41036,640,894

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Barnes & Noble, B&N College and NOOK