Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers319,898324,123322,807316,846314,828
Facebook likes3,001,9623,000,5963,001,6773,014,6393,011,891
YouTube subscribers28,91428,87228,82828,49628,349
YouTube video views6,964,7476,928,6996,884,2186,573,0596,424,923
Pinterest followers57,23155,01253,98152,66652,382
Instagram followers352,603346,537340,367310,960300,818
Google+ followers335,558335,957336,237337,959338,186
LinkedIn followers61,11460,49459,94857,57657,031
Website visits29,161,57227,084,16626,949,18236,872,66643,733,848

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures from Barnes & Noble, B&N College and NOOK