Advertising includes store windows, direct mail, e-mail, viral media, search engine optimization, key word searches and online.

20182017201620152014
Gross advertising spending (MM)$47.5$47.1$44.2$39.3$41.8
Gross advertising spending growth0.8%6.7%12.6%-6.1%4.7%
Vendor allowances (MM)$10.9$7.9$6.9$5.0$9.8
Vendor allowances growth37.9%13.9%38.2%-49.2%5.9%
Net advertising spending (MM)$36.6$39.3$37.3$34.2$32.0
Net advertising spending growth-6.6%5.3%8.8%7.1%4.3%
Net advertising spending % of total revenues2.0%2.1%2.1%2.0%2.0%