May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers2,045,8842,037,1432,026,6262,016,8082,007,178
Facebook likes6,808,0466,782,6776,753,7566,732,9126,709,920
YouTube subscribers70,16169,13366,67266,23465,535
YouTube video views20,678,66219,912,20922,443,47321,863,98421,445,751
Pinterest followers47,28546,90246,37945,72845,067
Instagram followers557,544538,253519,155498,366484,616
Google+ followers430429431430482
LinkedIn followers73,81572,49871,38270,30869,298
Website visits16,213,88818,875,51820,936,58918,334,99122,913,706

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com