Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers2,037,1432,026,6262,016,8082,007,1781,996,605
Facebook likes6,782,6776,753,7566,732,9126,709,9206,670,986
YouTube subscribers69,13366,67266,23465,53564,628
YouTube video views19,912,20922,443,47321,863,98421,445,75126,214,830
Pinterest followers46,90246,37945,72845,06744,280
Instagram followers538,253519,155498,366484,616475,109
Google+ followers429431430482483
LinkedIn followers72,49871,38270,30869,29868,097
Website visits18,875,51820,936,58918,334,99122,913,70656,541,025

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com