Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers2,087,3582,080,1302,062,2012,053,7332,045,884
Facebook likes6,943,5056,908,9376,850,3166,829,5026,808,046
YouTube subscribers72,30271,92070,91970,63970,161
YouTube video views25,867,53122,760,71522,099,98021,361,55220,678,662
Pinterest followers48,90048,97048,11747,66347,285
Instagram followers651,241632,982595,527575,989557,544
Google+ followers429430429429430
LinkedIn followers81,25479,96477,04575,52573,815
Website visits21,495,77721,030,26323,837,92321,760,04322,943,269

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com