Aug 31, 2018Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018
Twitter followers2,094,2852,091,1562,130,4132,124,8392,101,437
Facebook likes51,61251,4277,075,5837,080,3567,080,993
YouTube subscribers80,74680,04478,27777,56074,524
YouTube video views26,937,41226,653,53036,065,80535,739,76129,382,299
Pinterest followers51,48551,41951,21151,01450,648
Instagram followers402,404403,873760,409750,274704,251
Google+ followers416420421421426
LinkedIn followers95,20093,91492,73892,06385,634
Website visits1,048,1192,081,8285,358,1855,761,67416,667,759

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com