May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers2,124,8392,101,4372,096,1542,087,3582,080,130
Facebook likes7,080,3567,080,9937,056,9036,943,5056,908,937
YouTube subscribers77,56074,52473,78872,30271,920
YouTube video views35,739,76129,382,29928,153,95325,867,53122,760,715
Pinterest followers51,01450,64850,34448,90048,970
Instagram followers750,274704,251687,597651,241632,982
Google+ followers421426425429430
LinkedIn followers92,06385,63484,10981,25479,964
Website visits5,761,67416,667,75942,139,99521,495,77721,030,263

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com