Jul 31, 2017Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017
Twitter followers2,062,2012,053,7332,045,8842,037,1432,026,626
Facebook likes6,850,3166,829,5026,808,0466,782,6776,753,756
YouTube subscribers70,91970,63970,16169,13366,672
YouTube video views22,099,98021,361,55220,678,66219,912,20922,443,473
Pinterest followers48,11747,66347,28546,90246,379
Instagram followers595,527575,989557,544538,253519,155
Google+ followers429429430429431
LinkedIn followers77,04575,52573,81572,49871,382
Website visits16,515,17515,280,87416,213,88818,875,51820,936,589

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com