Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers2,091,1562,130,4132,124,8392,101,4372,096,154
Facebook likes51,4277,075,5837,080,3567,080,9937,056,903
YouTube subscribers80,04478,27777,56074,52473,788
YouTube video views26,653,53036,065,80535,739,76129,382,29928,153,953
Pinterest followers51,41951,21151,01450,64850,344
Instagram followers403,873760,409750,274704,251687,597
Google+ followers420421421426425
LinkedIn followers93,91492,73892,06385,63484,109
Website visits2,081,8285,358,1855,761,67416,667,75942,139,995

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, Babies "R" Us, TOYS.com, FAO Schwarz and eToys.com