Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers1,965,3462,001,8711,996,3911,974,4651,969,480
Facebook likesN/A4,560,9774,561,9824,561,4924,557,454
YouTube subscribers74,91373,16472,46569,46268,766
YouTube video views26,563,61226,406,31126,084,16824,182,77723,510,945
Pinterest followers26,85126,63026,44326,18226,052
Instagram followers400,710390,063379,580345,507335,491
Google+ followers381382382387386
LinkedIn followers86,05585,12284,70579,50978,038
Website visits1,810,6765,221,8495,693,09616,288,06441,876,402

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com