May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,996,3911,974,4651,969,4801,961,5971,954,853
Facebook likes4,561,9824,561,4924,557,4544,465,0724,444,835
YouTube subscribers72,46569,46268,76667,36467,003
YouTube video views26,084,16824,182,77723,510,94522,362,10619,971,286
Pinterest followers26,44326,18226,05225,35725,114
Instagram followers379,580345,507335,491313,291303,921
Google+ followers382387386389390
LinkedIn followers84,70579,50978,03875,27074,026
Website visits5,693,09616,288,06441,876,40220,874,28418,826,240

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com