Oct 31, 2017Sep 30, 2017Jul 31, 2017Jun 30, 2017May 31, 2017
Twitter followers1,961,5971,954,8531,938,1941,930,4841,923,074
Facebook likes4,465,0724,444,8354,425,0524,417,4934,410,322
YouTube subscribers67,36467,00366,10765,80165,293
YouTube video views22,362,10619,971,28621,308,31420,583,67719,946,550
Pinterest followers25,35725,11424,58624,31324,097
Instagram followers313,291303,921280,148267,426256,557
Google+ followers389390389389390
LinkedIn followers75,27074,02671,19069,70668,030
Website visits20,874,28418,826,24021,380,43119,670,27520,746,611

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com