Jul 31, 2017Jun 30, 2017May 31, 2017Apr 30, 2017Mar 31, 2017
Twitter followers1,938,1941,930,4841,923,0741,914,9181,905,055
Facebook likes4,425,0524,417,4934,410,3224,404,0204,397,551
YouTube subscribers66,10765,80165,29365,02164,889
YouTube video views21,308,31420,583,67719,946,55019,497,25922,297,066
Pinterest followers24,58624,31324,09723,88123,547
Instagram followers280,148267,426256,557245,827235,023
Google+ followers389389390389391
LinkedIn followers71,19069,70668,03066,75565,700
Website visits14,819,21813,846,04914,688,56716,639,79618,184,241

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com