May 31, 2017Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017
Twitter followers1,923,0741,914,9181,905,0551,895,8611,887,024
Facebook likes4,410,3224,404,0204,397,5514,389,5724,387,688
YouTube subscribers65,29365,02164,88964,63564,023
YouTube video views19,946,55019,497,25922,297,06621,720,21021,304,381
Pinterest followers24,09723,88123,54723,17022,788
Instagram followers256,557245,827235,023223,095214,649
Google+ followers390389391390435
LinkedIn followers68,03066,75565,70064,66563,703
Website visits14,688,56716,639,79618,184,24115,890,36420,121,569

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com