Apr 30, 2017Mar 31, 2017Feb 28, 2017Jan 31, 2017Dec 31, 2016
Twitter followers1,914,9181,905,0551,895,8611,887,0241,877,360
Facebook likes4,404,0204,397,5514,389,5724,387,6884,381,778
YouTube subscribers65,02164,88964,63564,02363,128
YouTube video views19,497,25922,297,06621,720,21021,304,38126,074,371
Pinterest followers23,88123,54723,17022,78822,339
Instagram followers245,827235,023223,095214,649208,301
Google+ followers389391390435436
LinkedIn followers66,75565,70064,66563,70362,552
Website visits16,639,79618,184,24115,890,36420,121,56954,236,566

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com