Aug 31, 2018Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018
Twitter followers1,968,4271,965,3462,001,8711,996,3911,974,465
Facebook likesN/AN/A4,560,9774,561,9824,561,492
YouTube subscribers75,59574,91373,16472,46569,462
YouTube video views26,847,32326,563,61226,406,31126,084,16824,182,777
Pinterest followers26,91426,85126,63026,44326,182
Instagram followers398,901400,710390,063379,580345,507
Google+ followers377381382382387
LinkedIn followers86,79486,05585,12284,70579,509
Website visits871,9171,810,6765,221,8495,693,09616,288,064

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures Toys "R" Us, TOYS.com and eToys.com