Advertising
Advertising is primarily focused on promoting Hamilton Beach products through the use of television, web and print advertising.
| 2016 | 2015 | 2014 | 2013 | 2012 | |
|---|---|---|---|---|---|
| Net advertising spending (MM) | $22.7 | $21.8 | $20.4 | $20.1 | $16.5 |
| Net advertising spending growth | 4.1% | 6.9% | 1.5% | 21.8% | 22.2% |
| Net advertising spending % of total revenues | 3.0% | 2.8% | 2.8% | 2.7% | 2.2% |