Advertising is primarily focused on promoting Hamilton Beach products through the use of television, web and print advertising.

20162015201420132012
Net advertising spending (MM)$22.7$21.8$20.4$20.1$16.5
Net advertising spending growth4.1%6.9%1.5%21.8%22.2%
Net advertising spending % of total revenues2.7%2.4%2.3%2.2%1.9%