Advertising primarily consists of direct mail, television, newspaper, radio, telephone and the website, while promotional programs include the use of discounts, rebates, product bundling and no-interest financing plans.

20182017201620152014
Net advertising spending (MM)$86.8$86.8$92.9$81.8$50.7
Net advertising spending growth-6.6%-6.6%3.3%61.3%46.1%
Net advertising spending % of total revenues5.7%5.7%5.8%5.5%4.2%