Advertising primarily consists of direct mail, television, newspaper, radio, telephone and the website, while promotional programs include the use of discounts, rebates, product bundling and no-interest financing plans.

20172016201520142013
Net advertising spending (MM)$92.9$92.9$81.8$50.7$34.7
Net advertising spending growth3.3%3.3%61.3%46.1%16.8%
Net advertising spending % of total revenues5.8%5.8%5.5%4.2%4.0%