Advertising primarily consists of newspaper circulars and customer-targeted direct mail, email and online offerings, as well as limited television, radio and other promotions.

20172016201520142013
Net advertising spending (MM)$81.3$84.2$73.9$70.4$65.6
Net advertising spending growth-3.4%13.9%5.0%7.3%4.8%
Net advertising spending % of total revenues1.1%1.2%1.2%1.2%1.3%