Advertising primarily consists of newspaper circulars and customer-targeted direct mail, email and online offerings, as well as limited television, radio and other promotions.

20162015201420132012
Net advertising spending (MM)$84.2$73.9$70.4$65.6$62.6
Net advertising spending growth13.9%5.0%7.3%4.8%11.8%
Net advertising spending % of total revenues1.2%1.2%1.2%1.3%1.3%