Advertising is primarily focused on the Health Hotline, a 20-page newsletter and sales flyer which is published 8 times a year and mailed to over 300,000 subscribers, with 80,000 copies distributed in-store, 3 million abridged versions inserted into weekly newspapers and 63,000 email versions distributed once a week to over 63,000 subscribers. This is supplemented by billboards, occasional TV commercials, the website and social media.

20162015201420132012
Gross advertising spending (MM)$14.0$11.8$9.7$7.7$6.4
Gross advertising spending growth18.6%21.6%26.0%20.3%-1.5%
Vendor allowances (MM)$3.2$2.5$1.9$1.5$1.3
Vendor allowances growth28.0%31.6%26.7%15.4%18.2%
Net advertising spending (MM)$10.8$9.3$7.8$6.2$5.1
Net advertising spending growth16.1%19.2%25.8%21.6%-5.6%
Net advertising spending % of total revenues1.5%1.5%1.5%1.4%1.5%