Digital
| Jul 31, 2018 | Jun 30, 2018 | May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 10,986 | 11,125 | 11,077 | 10,823 | 10,719 |
| Facebook likes | 86,245 | 85,625 | 84,729 | 80,914 | 78,203 |
| YouTube video views | 336,607 | 335,843 | 335,067 | 464,293 | 493,567 |
| Pinterest followers | 3,062 | 3,038 | 3,021 | 2,934 | 2,912 |
| Instagram followers | 23,555 | 23,115 | 22,517 | 18,851 | 17,772 |
| Google+ followers | 49 | 46 | 45 | 49 | 48 |
| LinkedIn followers | 6,697 | 6,611 | 6,517 | 6,211 | 6,137 |
| Website visits | 314,230 | 296,627 | 318,205 | 535,224 | 362,184 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb