Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 11,077 | 10,823 | 10,719 | 10,604 | 10,524 |
| Facebook likes | 84,729 | 80,914 | 78,203 | 75,514 | 73,913 |
| YouTube video views | 335,067 | 464,293 | 493,567 | 480,188 | 476,920 |
| Pinterest followers | 3,021 | 2,934 | 2,912 | 2,874 | 2,856 |
| Instagram followers | 22,517 | 18,851 | 17,772 | 16,701 | 16,143 |
| Google+ followers | 45 | 49 | 48 | 48 | 47 |
| LinkedIn followers | 6,517 | 6,211 | 6,137 | 5,821 | 5,703 |
| Website visits | 318,205 | 535,224 | 362,184 | 371,793 | 320,215 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb