Digital
| Oct 31, 2017 | Sep 30, 2017 | Jul 31, 2017 | Jun 30, 2017 | May 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 10,604 | 10,524 | 10,318 | 10,232 | 10,171 |
| Facebook likes | 75,514 | 73,913 | 70,033 | 67,534 | 65,035 |
| YouTube video views | 480,188 | 476,920 | 463,330 | 361,078 | 193,928 |
| Pinterest followers | 2,874 | 2,856 | 2,828 | 2,800 | 2,768 |
| Instagram followers | 16,701 | 16,143 | 13,529 | 12,823 | 12,348 |
| Google+ followers | 48 | 47 | 45 | 45 | 45 |
| LinkedIn followers | 5,821 | 5,703 | 5,538 | 5,437 | 5,334 |
| Website visits | 371,793 | 320,215 | 562,463 | 537,673 | 329,510 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb