Digital
| May 31, 2017 | Apr 30, 2017 | Mar 31, 2017 | Feb 28, 2017 | Jan 31, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 10,171 | 10,122 | 9,991 | 9,916 | 9,781 |
| Facebook likes | 65,035 | 63,867 | 61,711 | 57,558 | 55,158 |
| YouTube video views | 193,928 | 189,916 | 181,575 | 122,982 | 118,874 |
| Pinterest followers | 2,768 | 2,744 | 2,692 | 2,659 | 2,608 |
| Instagram followers | 12,348 | 11,828 | 11,000 | 10,439 | 9,948 |
| Google+ followers | 45 | 46 | 45 | 46 | 56 |
| LinkedIn followers | 5,334 | 5,233 | 5,116 | 5,016 | 4,944 |
| Website visits | 215,999 | 245,858 | 302,085 | 329,435 | 335,269 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb