Marketing strategy includes the use of newspaper circulars focused during peak selling season, email messaging, community fundraising, the website and social media. For new store openings, the company utilizes a mix of print advertising, public relations, community outreach and grand opening events with contests and giveaways.
|Net advertising spending (MM)||$30.8||$27.4||$22.2||$19.3||$15.6|
|Net advertising spending growth||12.4%||23.4%||15.0%||23.7%||30.0%|
|Net advertising spending % of total revenues||2.4%||2.7%||2.7%||2.8%||2.9%|