Jul 31, 2018Jun 30, 2018May 31, 2018Jan 31, 2018Dec 31, 2017
Twitter followers1,029,6251,061,7851,054,5721,029,9231,022,751
Facebook likes37,691,21737,627,19037,594,58137,136,04736,980,155
YouTube subscribers245,916245,614245,372244,401241,557
YouTube video views109,545,956114,074,887113,697,901112,844,483114,185,610
Pinterest followers202,215188,667182,389174,512173,577
Instagram followers1,404,7491,336,7971,300,7681,136,4491,104,432
Google+ followers46,06746,07946,06946,17646,185
LinkedIn followers1,294,6281,247,7071,222,7821,105,9721,083,128
Website visits387,547,067356,363,622359,543,204320,248,205479,905,813

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Walmart and Sam's Club