May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers1,054,5721,029,9231,022,7511,007,4641,001,451
Facebook likes37,594,58137,136,04736,980,15536,480,87036,413,580
YouTube subscribers245,372244,401241,557237,617236,930
YouTube video views113,697,901112,844,483114,185,610113,438,467113,938,779
Pinterest followers182,389174,512173,577170,754169,712
Instagram followers1,300,7681,136,4491,104,4321,034,8471,010,556
Google+ followers46,06946,17646,18546,19446,162
LinkedIn followers1,222,7821,105,9721,083,1281,038,9051,015,707
Website visits359,543,204320,248,205479,905,813407,709,372364,889,894

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Walmart and Sam's Club