Advertising primarily consists of strategic placement of billboards in Los Angeles and New York City, space on the tops of taxi cabs in New York City, campaigns in print magazines including InStyle, Elle, Vogue, Teen Vogue, Harper's, GQ and Vanity Fair, and public relations for strategic placement of products in magazines, editorials and with stylists.

20142013201220112010
Net advertising spending (MM)$7.6$4.3$3.0$4.0$2.4
Net advertising spending growth76.3%45.8%-26.6%70.0%-3.8%
Net advertising spending % of total revenues4.0%3.1%2.5%4.2%2.4%