Advertising includes local and national television, direct mail, catalogs, newspapers, magazines, radio and the internet.

20172016201520142013
Net advertising spending (MM)$18.8$18.8$16.2$15.6$14.8
Net advertising spending growth12.9%12.9%3.9%5.9%10.9%
Net advertising spending % of total revenues4.2%4.2%3.8%4.6%4.6%