Advertising includes local and national television, direct mail, catalogs, newspapers, magazines, radio and the internet.

20162015201420132012
Net advertising spending (MM)$16.7$16.2$15.6$14.8$13.3
Net advertising spending growth2.8%3.9%5.9%10.9%27.9%
Net advertising spending % of total revenues3.9%3.8%4.6%4.6%4.9%