Advertising is primarily focused on print, with multiple page advertisements appearing regularly in a range of fashion, lifestyle, and general interest magazines. Major print advertising campaigns are conducted during the fall and spring retail seasons, with additions throughout the year to coincide with product deliveries. This is supplemented by television and outdoor media, direct marketing, special events and interactive digital activities.
|Net advertising spending (MM)||$219.9||$280.0||$275.0||$256.0||$217.0|
|Net advertising spending growth||-21.5%||1.8%||7.4%||18.0%||1.9%|
|Net advertising spending % of total revenues||3.3%||3.8%||3.6%||3.4%||3.1%|