May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers2,381,5722,335,6692,319,6582,271,7502,253,739
Facebook likes9,558,0209,464,8849,464,1579,372,2229,358,638
YouTube subscribers54,45849,40648,95145,43544,022
YouTube video views75,870,03767,856,76767,722,26848,030,82241,245,685
Pinterest followers181,102177,111176,044173,807172,711
Instagram followers8,264,6677,613,8137,478,4607,196,4117,042,113
Google+ followers464,020466,481466,889467,676468,004
LinkedIn followers435,829386,799382,497372,847366,736
Website visits4,288,7726,267,1897,104,6785,785,5864,721,369

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for Ralph Lauren and Club Monaco