May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers46,60746,89246,95947,02347,103
Facebook likes491,269490,663490,314489,253488,846
YouTube subscribers835823821812808
YouTube video views261,990260,220259,869259,002258,553
Pinterest followers44,00843,48743,33943,10342,980
Instagram followers297,994285,648283,051276,124273,611
LinkedIn followers35,89934,54834,37333,14432,620
Website visits527,878663,2331,332,866737,063559,939

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb