Digital advertising amounted to $84 million, $65 million, and $57 million in fiscal 2016, 2015, and 2014, respectively

20162015201420132012
Gross advertising spending (MM)$228.0$212.0$214.0$200.0$214.2
Gross advertising spending growth7.5%-0.9%7.0%-6.6%10.9%
Vendor allowances (MM)$26.0$26.0$28.0$27.0$31.0
Vendor allowances growth0.0%-7.1%3.7%-12.9%14.8%
Net advertising spending (MM)$202.0$186.0$186.0$173.0$183.2
Net advertising spending growth8.6%0.0%7.5%-5.6%10.3%
Net advertising spending % of total revenues2.6%2.5%2.6%2.7%3.0%

Notes:Includes broadcast, digital, print and various sports sponsorships and events; Digital advertising amounted to $84 million, $65 million, and $57 million in fiscal 2016, 2015, and 2014, respectively