Digital advertising amounted to $84 million, $65 million, and $57 million in fiscal 2016, 2015, and 2014, respectively

20172016201520142013
Gross advertising spending (MM)$223.0$228.0$212.0$214.0$200.0
Gross advertising spending growth-2.2%7.5%-0.9%7.0%-6.6%
Vendor allowances (MM)$22.0$26.0$26.0$28.0$27.0
Vendor allowances growth-15.4%0.0%-7.1%3.7%-12.9%
Net advertising spending (MM)$201.0$202.0$186.0$186.0$173.0
Net advertising spending growth-0.5%8.6%0.0%7.5%-5.6%
Net advertising spending % of total revenues2.6%2.6%2.5%2.6%2.7%

Notes:Includes broadcast, digital, print and various sports sponsorships and events; Digital advertising amounted to $84 million, $65 million, and $57 million in fiscal 2016, 2015, and 2014, respectively