Advertising primarily consists of Source Books (catalogs) and targeted email campaigns, and also includes media coverage in design, lifestyle, culture/society and specialty publications, in-store events related to new store openings and product launches, print advertising in brand-relevant publications such as Architectural Digest, Elle Décor, Town and Country, Veranda, DuJour and others, and occasional online advertising.

20162015201420132012
Net advertising spending (MM)$79.8$107.7$114.7$83.0$98.8
Net advertising spending growth-25.9%-6.1%38.2%-16.0%47.7%
Net advertising spending % of total revenues3.7%5.1%6.1%5.4%8.3%