Advertising primarily consists of Source Books (catalogs) and targeted email campaigns, and also includes media coverage in design, lifestyle, culture/society and specialty publications, in-store events related to new store openings and product launches, print advertising in brand-relevant publications such as Architectural Digest, Elle Décor, Town and Country, Veranda, DuJour and others, and occasional online advertising.

20172016201520142013
Net advertising spending (MM)$106.6$79.8$107.7$114.7$83.0
Net advertising spending growth33.6%-25.9%-6.1%38.2%-16.0%
Net advertising spending % of total revenues4.4%3.7%5.1%6.1%5.4%