Digital
| May 31, 2018 | Jan 31, 2018 | Dec 31, 2017 | Oct 31, 2017 | Sep 30, 2017 | |
|---|---|---|---|---|---|
| Twitter followers | 12,011 | 11,980 | 11,946 | 11,862 | 11,821 |
| YouTube video views | 484,742 | 425,907 | 406,676 | 365,406 | 346,779 |
| Pinterest followers | 55,047 | 52,932 | 52,431 | 51,458 | 51,029 |
| Google+ followers | 52 | 53 | 53 | 53 | 53 |
| LinkedIn followers | 44,930 | 41,157 | 40,119 | 38,758 | 37,903 |
| Website visits | 1,339,325 | 1,691,505 | 1,565,610 | 1,541,710 | 1,383,929 |
Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb