The company uses a wide variety of omni-channel marketing programs including: print media such as The Book a publication mailed on a targeted basis with a yearly printing of almost 2 million, the Bergdorf Goodman Magazine and specific designer mailers; websites and online advertising through banner ads and paid searches; and social media platforms including blogs, Twitter feeds and Facebook pages.

20182017201620152014
Gross advertising spending (MM)$270.9$250.4$233.7$220.7$195.8
Gross advertising spending growth8.2%-0.1%5.9%12.7%7.6%
Vendor allowances (MM)$45.6$50.1$54.8$55.0$51.4
Vendor allowances growth-9.0%-8.6%-0.4%7.0%-6.5%
Net advertising spending (MM)$225.3$200.3$178.9$165.7$144.4
Net advertising spending growth12.5%2.2%8.0%14.8%13.8%
Net advertising spending % of total revenues4.6%4.3%3.6%3.3%3.0%