Advertising includes visual displays including in-store signage and external banners, newspaper and radio advertisements, as well as sending email blasts and social networking.

20172016201520142013
Gross advertising spending (MM)$3.1$3.2$2.9$3.4$4.2
Gross advertising spending growth-3.1%10.3%-14.7%-19.0%2.4%
Vendor allowances (MM)$3.1$3.2$2.9$3.4$4.2
Vendor allowances growth-3.1%10.3%-14.7%-19.0%5.0%
Net advertising spending (MM)$0.0$0.0$0.0$0.0$0.0
Net advertising spending growthN/AN/AN/AN/A-100.0%
Net advertising spending % of total revenues0.0%0.0%0.0%0.0%0.0%

Notes:Advertising expenses are offset by allowances from vendors to fund in-store displays, print and radio advertising, and other promotional events