Advertising
Advertising includes visual displays including in-store signage and external banners, newspaper and radio advertisements, as well as sending email blasts and social networking.
| 2015 | 2014 | 2013 | 2012 | 2011 | |
|---|---|---|---|---|---|
| Gross advertising spending (MM) | $2.9 | $3.4 | $4.2 | $4.1 | $4.8 |
| Gross advertising spending growth | -14.7% | -19.0% | 2.4% | -14.6% | -46.1% |
| Vendor allowances (MM) | $2.9 | $3.4 | $4.2 | $4.0 | $4.8 |
| Vendor allowances growth | -14.7% | -19.0% | 5.0% | -16.7% | -45.5% |
| Net advertising spending (MM) | $0.0 | $0.0 | $0.0 | $0.1 | $0.0 |
| Net advertising spending growth | N/A | N/A | -100.0% | N/A | -100.0% |
| Net advertising spending % of total revenues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Notes:Advertising expenses are offset by allowances from vendors to fund in-store displays, print and radio advertising, and other promotional events