Advertising includes visual displays including in-store signage and external banners, newspaper and radio advertisements, as well as sending email blasts and social networking.

20162015201420132012
Gross advertising spending (MM)$3.2$2.9$3.4$4.2$4.1
Gross advertising spending growth10.3%-14.7%-19.0%2.4%-14.6%
Vendor allowances (MM)$3.2$2.9$3.4$4.2$4.0
Vendor allowances growth10.3%-14.7%-19.0%5.0%-16.7%
Net advertising spending (MM)$0.0$0.0$0.0$0.0$0.1
Net advertising spending growthN/AN/AN/A-100.0%N/A
Net advertising spending % of total revenues0.0%0.0%0.0%0.0%0.0%

Notes:Advertising expenses are offset by allowances from vendors to fund in-store displays, print and radio advertising, and other promotional events