May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers49,91547,81647,26846,17945,689
Facebook likes321,175322,080322,243321,829320,561
Pinterest followers344346342339340
Instagram followers27,78422,82522,13519,75818,126
LinkedIn followers3,3233,1733,1563,1213,041
Website visits1,205,9451,438,1161,976,5641,940,950990,650

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for f.y.e., Wherehouse.com and SecondSpin.com.