Advertising includes point of sale merchandise displays, print and media advertising, internet and catalog, and product packaging.

20172016201520142013
Net advertising spending (MM)$207.1$238.4$241.3$232.7$205.6
Net advertising spending growth-13.1%-1.2%3.7%13.2%11.1%
Net advertising spending % of total revenues7.4%7.8%7.5%6.6%6.3%