Advertising includes point of sale merchandise displays, print and media advertising, internet and catalog, and product packaging.

20162015201420132012
Net advertising spending (MM)$238.4$241.3$232.7$205.6$185.1
Net advertising spending growth-1.2%3.7%13.2%11.1%18.3%
Net advertising spending % of total revenues7.8%7.5%6.6%6.3%6.5%