Advertising includes leading fashion and lifestyle magazines, outdoor advertising, direct mail and in-store visual presentation, as well as websites, social media and mobile apps.

20162015201420132012
Net advertising spending (MM)$17.5$17.8$27.4$23.2$22.9
Net advertising spending growth-1.7%-35.0%18.1%1.3%0.0%
Net advertising spending % of total revenues4.4%4.2%6.4%5.0%4.4%