May 31, 2018Jan 31, 2018Dec 31, 2017Oct 31, 2017Sep 30, 2017
Twitter followers83,55883,88383,99584,05784,096
Facebook likes3,759,4393,765,4813,762,9153,757,9743,756,955
YouTube subscribers2,4832,4492,4492,4222,406
YouTube video views375,945371,659370,464368,190367,086
Pinterest followers24,37524,08024,01023,81423,735
Instagram followers566,461544,257538,004522,935517,843
Google+ followers2,8492,8352,8292,8132,808
LinkedIn followers21,46620,04921,32621,26221,250
Website visits812,887632,821754,9711,238,7601,655,451

Notes:All social media data was pulled in from the social networks directly on the last day of each month; website visits = total global monthly traffic on desktop & mobile web from SimilarWeb; includes figures for bebe and 2b bebe