Advertising includes a mix of traditional media, social media and digital marketing programs including paid-and-organic search, display, re-targeting, email and affiliate marketing.

20162015201420132012
Net advertising spending (MM)$56.0$58.2$44.7$47.6$39.8
Net advertising spending growth-3.8%30.2%-6.1%19.6%0.0%
Net advertising spending % of total revenues5.4%5.3%3.7%4.0%3.5%