Advertising includes a mix of traditional media, social media and digital marketing programs including paid-and-organic search, display, re-targeting, email and affiliate marketing.

20172016201520142013
Net advertising spending (MM)$59.1$56.0$58.2$44.7$47.6
Net advertising spending growth5.5%-3.8%30.2%-6.1%19.6%
Net advertising spending % of total revenues5.8%5.4%5.3%3.7%4.0%